Nicole Granucci Advisory

Executive Marketing Advisor

Senior marketing strategy
without the full-time hire.

I partner with CMOs, VPs of Marketing, and founders at B2B SaaS and growth-stage companies to sharpen positioning, accelerate go-to-market execution, and transform customer insight into growth. Drawing on deep expertise in product marketing, brand positioning, advocacy & community, and voice of customer, I help companies build customer-centric growth engines that drive adoption, loyalty, and revenue.

Start a conversationSee the work
$500M+
Influenced pipeline
15+
Product launches
30+ yrs
Startup to Enterprise organizations

What I do

Strategy & frameworks that scale your people and close the gap.

The strategic marketing muscle that's often out of reach for growing teams minus the cost and ramp of a full-time hire.

01

Product Marketing & Positioning

Elevate the narrative from features and functionality to category leadership with clear product marketecture, differentiated positioning, and sales-ready messaging across buyer personas.

02

Customer Advocacy & Community

Advisory boards, advocacy, and community programs that ignite customer-led growth, shape your product roadmap, and accelerate revenue growth.

03

Voice of the Customer (VoC)

Buyer intelligence from win/loss analysis, segmentation, and research that drives sharper go-to-market decisions.

04

GTM & Sales Enablement

Launch strategy, value selling, battlecards, and ROI tools which translate product value into compelling buyer conversations that increase pipeline and improve conversion.

05

Pricing & Packaging

Value-based pricing and packaging aligned to customer segments and willingness to pay, with the governance and decision frameworks needed to capture maximum value.

06

Brand Experience

The brand and category foundations that create clarity, consistency, and momentum with a craft built over a career spanning enterprise and consumer markets.

AI is woven through when and where it makes sense. It is an accelerator to best-in-class frameworks and a way to do more with less, never a substitute for the strategy underneath.

Selected experience

Three decades leading SaaS & Retail marketing

I've built and transformed marketing across the startup-to-enterprise spectrum, which gives me an instinct for how businesses grow and how they sell into each other. 

Fintech & Payments (B2B)Data & Analytics (B2B)Service & Care (B2B, B2C, B2B2C)Retail & CPG (B2C)Travel & Entertainment (B2B, B2C)Food, Wine & Hospitality (B2C)
SalesforceCitconAvidXchangeAmtrakVox PopuliGap Inc. / Old NavyLenosAlteryxBlue HarmonyFreedlance PilatesDirecTVGenesysSalesforceCitconAvidXchangeAmtrakVox PopuliGap Inc. / Old NavyLenosAlteryxBlue HarmonyFreedlance PilatesDirecTVGenesysSalesforceCitconAvidXchangeAmtrakVox PopuliGap Inc. / Old NavyLenosAlteryxBlue HarmonyFreedlance PilatesDirecTVGenesys

Case studies

Measured outcomes that matter.

A few representative engagements where strategy and frameworks turned into measurable growth.

Lenos

Establishing and leading the Event MarTech intelligence category

Challenge
A self-funded, women-owned, employee-operated event platform with 27+ years of proven success serving event planners and agencies. The strategic opportunity was to build on that foundation and widen the aperture to also attract the broader marketing and revenue leaders who invest in events. Brand needed to stand apart from a crowded industry of big name logistics-based event software companies.
Approach
Started in an advisory capacity with a board seat: an assessment of the business, sales, and marketing performance. Reimagined positioning, messaging, campaigns, content, and digital strategy, and brought in new partnerships poised for growth. Continuing that work as fractional CMO, focused on business, sales, and marketing strategy.
Event Intelligence
Built on 27+ years of success serving event planners and agencies, now with AI enhanced intelligence to help marketing and revenue teams scale faster. Proven ROI for every event with +30% spend efficiency.
Read full case study →

From small business and startups to the enterprise, the frameworks travel.

About Nicole

A marketing leader who creates the strategy, process, and teams that drive growth.

Nicole Granucci is an executive B2B and B2C marketing advisor with more than 30 years experience across global enterprise, startups, and non profit. Her work spans SaaS, fintech, payments, data analytics, and customer experience, with deep roots in retail, travel & entertainment, and hospitality.

She's known for the GTM disciplines that compound: product and field marketing, brand positioning, customer advocacy & community marketing, and voice of the customer programs. She brings the strategy and the repeatable frameworks that ramp teams fast and close the resource gap so the people you already have can do their best work.

"Strategy & frameworks to help you scale, accelerate growth, and drive revenue."
  • ·MBA, International Business, and Adjunct Professor of Marketing Strategy, University of San Francisco
  • ·Holder of 6 U.S. technology patents (Visa, Inc. payment processing & identity verification)
  • ·Built and transformed marketing teams from 3 to 20+ across startups, mid-market, and Fortune 500 organizations.
Nicole Granucci

Contact

Let's talk about your next stage of growth.

Ready to sharpen your positioning, accelerate go-to-market, or build a stronger customer growth engine? Let's connect.

Connect on LinkedInngranucci.consulting@gmail.com